WITH THOUGHT AND CARE
MOBILE FIRST APPROACH SIMPLIFIES CONTENT DELIVERY
Right from day one the design was focussed towards mobile first. India as a nation is heavy on mobile usage and for many it is the primary or the only mode of communication. The grid planning was done in order to achieve the maximum out of a click on a vertical scroll.
BUILDING CREDIBILITY USING PERSONALISATION AND KNOWLEDGE EXPERTISE
It good to substantiate users actions with experts reactions. We helped bring experts opinions contextual to users journey so that meaningful extracts can be made more relevant.
DASHBOARDS ALLOW USERS TO QUICKLY ASSES AND ACT
The journey from ideation to design was primarily based upon how easily can we convey top insights from the data to the users. A variety of techniques from data visualisation to contextual insights were deployed to reach out to the clients.
EASY CONTENT ARCHITECTURE TO CATER TO LOWEST DENOMINATOR
Overall Fractal Ink tried to simplify the Information architecture so that users could connect to it. The navigation was stripped to bare bone and the taxonomy was designed to reflect user’s frame of mind. “Plan”, ”Grow” and “Secure” moneys are 3 starting points which connects to all age groups and provides a robust start to all journeys.