WITH THOUGHT AND CARE
The website has been designed to provide entry points to deep content upfront.
Whether it is an existing customer who wishes to get his car serviced or renew his insurance to the potential customer who wants to discover the cars, book an appointment or customise his car – the user is able to find the entry points to those journeys quickly.
One of the key objectives of an automotive website is to showcase its cars to the best possible advantage, highlighting its selling points and its features.
The pages that are dedicated to the cars have been designed with great attention to detail – from the images used to structuring the content on each page.
IN SHOWROOM EXPERIENCE
Maruti came up with the Nexa brand to feature its high-end cars. Its showrooms needed to have the premium quality in the experience it provided. It is not always possible for a dealer to have all the cars in various colours and options in his showroom.
We designed a large touchscreen interface for Nexa showrooms where the customer can interact with the interface to customise and build the car of their choice – from its colour, interior finishes and other accessories.