WITH THOUGHT AND CARE
Raymond has a strong legacy of fabric manufacturing. In fact they are one of the world’s largest producer of worsted suiting fabric. With fabric comes tailoring and somehow in the age of internet everything became instant.
Fractal helped Raymond put together a platform which allowed users to look for a trained tailor around them much like uber. You can book an appointment, and get your suit made to your taste and fit at your doorstep.
Uniforms are a large part of Raymond’s business. Till now it was mostly managed by offline methods.
This platform is a way forward to take this proposition online. To make the service more enriching the online platform allows you to not only order your uniforms but also design and look for a fashion consultant for smarter dressing.
RAYMOND CORPORATE WEBSITE
Robust Online corporate presence is a key to establishing a brand’s overall presence. With an objective of bringing all businesses of Raymond together the corporate website was aimed primarily towards, investors, media and potential employees.
The corporate website also integrates well with all the sub brands and gives visitors an opportunity to look at Raymond as a bigger and a closely integrated brand.
“MADE TO MEASURE”IN-STORE SALES APP
Raymond is a classic case where Omni channel approach can truly bring the differentiator on to the table. With strong presence of retail brick and mortar store having only online digital intervention was not optimum.
Fractal imagined apps for the sales people in the store to help sell and communicate better. With power of recommendation engine in their hands retail assist apps had tools to not only display styles but also build customized recommendation for the walk in customers.
PARK AVENUE - custom styling app
This app to close the cycle with the consumer by becoming more of a style mentor. This app is currently being used by Raymond tailors, sales people and fashion stylist.
It helps identify the personality of the customer and with few questions is able to curate a collection matching the taste and preferences.
“RAYMOND NEXT” ECOMMERCE PLATFORM
This is the culmination of all brands that Raymond owns into one single platform. The Idea was to smoothen the processes of ecommerce from storefront to Logistics.
Also the aim was to create a single customer experience across brands and use customer information to cross sell and upsell. This was a milestone activity as it involved merging of existing scattered ecosystem, getting a buy in from all sub brands and identifying experience which can cut across.