WITH THOUGHT AND CARE
SEARCH FOR THE BEST
The most important function for a user is to search for buses. This feature is placed upfront and enables the user to search by destination or by the route number if she knows it.
It also allows for repeat users to perform functions on existing or frequently travelled routes to reduce keyboard entry or typing while standing in a crowded set up. TAP and GO.
SEARCH RESULTS IS THE MOST IMPORTANT PAGE
This page and organization of data on the module is the most important part of the design exercise. We labored hard to capture all the nuances of decision making in a single capsule that can be consumed in least amount of time
The results appear in cards that are very visual and extremely easy to understand. Each card shows the duration of the ride, connections needed and walk times to destination, along with the estimated time of arrival.
An unprecedented piece of information is how crowded each bus is an important factor to help decide whether she should take this bus or wait for the next one.
BUILT FOR LANGUAGE SPECIFIC AND MORE IMPORTANTLY LANGUAGE AGNOSTIC
The app was designed for Hindi and English to start with bit it primarily was aimed to be language agnostic. The whole interface relied mostly on icons and standard number displays which everybody is familiar with. This allowed the interface to work with all segments irrespective of the app language
DESIGNED FOR DEEPER INTERACTION FOR ROUTE PLANNING AND ITINERARY BUILDING
The app allows for future planning too. The users can choose the date and time they want to travel and the app will show up all the bus routes that match the requirements.
They can deep dive further to see the exact times of arrival for each bus, look at the entire timetables or explore the best routes with the help of maps.
It also can work as a planning app for tourists around in the city in case they are looking to save money on local travel.
EMBEDDED WITH LIGHTER FUNCTIONALITIES IN RESPONSE TO SOME DEEP BEHAVIOR NUANCES
The user research revealed many small little frustrations that commuters go through during travel, like missing a bus stop, loosing valuables etc.
The app is laced with functions such as alarms to wake the user up before their stop if users takes a snooze while travelling, or report and recover things left behind in a bus - the app has many other features to provide delight and make the lives of over 5 million users easier everyday!
DARK MODE TO SAVE BATTERY AND PROVIDE BETTER VISIBILITY
While many of the older apps are still getting on to Dark mode, BEST app was designed for dark mode natively. It allowed users with Visibility impairment to switch to this high contrast mode right from day one.