Fractalink - Case Studies

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    overview

    GoQii is one of Indias pioneering wearable start-ups.

    More than a device it is a way of living. It is an immersive ecosystem that helps users take complete control of all aspects of their fitness, and motivates them via a life-affirming, socially conscious philosophy.

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    brief

    Fractal ink was entrusted to build this brand ground up. We were entrusted to translate GOQiis nuanced approach to fitness, focused on the idea of building a buddy-system between human coaches and users, into a subtle, non-intrusive, intuitive user experience.

    This integrated ecosystem had to resonate with and stay relevant for a range of users targeted by the brand.

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    challenge

    We interpreted it as a 360 degree Service Design challenge and helped craft the entire GoQii experience including the core brand, app design, physical device, to how coaches interacted with users.

    We devised a unique vocabulary adapted to extremely small interfaces, and a visual language that presented the GoQii philosophy in a fun and engaging manner.

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    strategy

    Extremely detailed user journeys for each type of user was worked upon. Hand-holding these personas through the ups and downs of their lives enabled us to work on an experience that would stay and grow with the user.

    We devised a unique vocabulary adapted to extremely small interfaces, and a visual language that presented the GoQii philosophy in a fun and engaging manner.

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    innovation

    Innovation was all around this project. Right from designing the brand which tells a story to designing interfaces for a single color watch brought the best out of us.

    GOQii was a first among health bands to offer its users regular interaction with a remote human coach which involved our designers in monitoring and tuning it for optimum.

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GOAL BASED FITNESS PROGRAMS TO BUILD TOWARDS HEALTHY LIVING

Every individual is different and hence they need different triggers in their lives. A highly customisable health goal planner allows for personalisation.

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ITS A COMBINATION OF OUTER AND INNER HEALTH THAT KEEPS YOU FIT

It takes just a few minutes of reflection to be able to calm yourself down from inside. Integrated meditation programs helps users build inner strength.

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A TEAM OF HEALTH EXPERTS HELP YOU INTEPRET DATA AND GUIDE YOU

You are not left alone with GOQii. GOQii is designed to walk with you all along your fitness journey. A robust team of health experts monitor your activities on a daily basis.

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HEALTHY DIET IS KEY TO YOUR FITNESS REGIME

Diet contributes around 60-70% towards your health. It helps you build immunity and strength to be able to carry out physical tasks. GOQiis diet tracker keeps you in check.

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A FITNESS TRACKER WHICH HELPS TO MONITOR YOUR STATISTICS

Its important to monitor your vitals. Hence GOQii also provides a tracker which can be worn at all times. It collects and shares all your personal stats with the app and your mentor who can interpret and then guide you accordingly.

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WITH THOUGHT AND CARE

  • ONBOARD TO AHEALTHY LIFESTYLE

    Personalisation is key to any application which falls in this domain. The app is designed to easily onboard and easily feed in your personal data.

    Based on your personal stats the application with help of algorithms recommends a mentor who is best suited to walk along with you in the fitness journey.

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  • GOAL BASEDFITNESS PROGRAMS

    The application allows you to set goals on all aspects of fitness. Starting from walking and running, it also can track your water intake to make sure you are hydrated through the day.

    It also helps track your sleep and monitors it so that if there is any discrepancy in the amount of rest needed, the mentor can pick it up and advise on it. Other goals like weight tracker and food tracker is also integrated with the paltform.

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  • TRACKING NUANCESOF YOUR LIFESTYLE

    In the world where we are surrounded by technology, omnichannel experiences are a necessity.

    GOQii is built as a health ecosystem. It builds a series services around you which is a mix of technology and human beings to be able to effectively guide you towards a sustainable healthy living.

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  • CONNECTED WORLDOF FITNESS

    In the world where we are surrounded by technology, omnichannel experiences are a necessity.

    GOQii is built as a health ecosystem. It builds a series services around you which is a mix of technology and human beings to be able to effectively guide you towards a sustainable healthy living.

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  • WEBSITE COMPLETES THEOMNICHANNEL APPROACH

    GOQii web presence establishes the value proposition and helps in customer acquisition.

    The whole service is designed to be bought online. The web also allows you to log in to your account and manage your statistics online as well.

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  • INTERFACE DESIGNFOR THE WATCH

    GOQiis fitness tracker competes with top of the line fitness trackers around. The watch offers a vertically and horizontally aligned display and interaction using specially developed fonts for smooth user experience. The tracker helps measure all kinds of data from steps to heart rate to sleep.

    GOQii also has a concept of KARMA where in your activities helps users earn points which can then be used for social good. Fractals one of the earliest venture into designing interfaces for IOT devices.

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